PTI Makes Healthy Connections at Subway® Convention
PTI started a chain reaction for ways in which people can improve their lives by combining nutrition and fitness by taking their message to the 2010 Subway® Convention July 21-25 at McCormick Place West Convention Center in Chicago, Illinois. Along with a tradeshow booth to create brand awareness, PTI’s Co/founder Carol Kur was on-hand to conduct body fat analysis and provide nutritional advice for meeting attendees. A Subway team from Canada was so inspired that they challenged one another to a weight loss competition. The foursome will weigh-in this fall and name the charities they wish to benefit should they win the challenge at the spring weigh-in. Their colleagues will weigh-in with betting this fall to up the ante for the competitors and benefit one lucky charity of choice.
Carol also presented two information-packed seminars that drew standing room only crowds on Sunday, July 25th at the 2010 Subway® Convention in downtown Chicago. Her seminars: “30 Minutes to Optimal Health and Fitness” and “How to Be Healthy in Today’s Busy World” included data about weight, fitness and nutrition to help educate conferees. She opened with the sad statistics that about 66% of all adults in the US are overweight, along with nearly one in every four children. By 2015, she reported that this percentage is expected to burgeon to an alarming 75%. She taught conferees that it takes three weeks to burn one pound of fat with cardio alone. A combination of improved diet with exercise at least three times per week yields the best results. Women begin losing lean muscle tissue as early as 14-16 years old and men by 21-25 years old. Each year thereafter, they lose ½ pound of muscle and gain 1 ½ pounds of fat. Carol made a plea for the need to replace lost muscle tissue, which can be rebuilt with strength training. Strength training has tremendous upside. By adding 3 pounds of muscle, you will burn about 115 extra calories per day – an improvement of resting metabolism of about 7%. How long will it take? In about 3-4 months of regular training, you can expect to increase lean muscle by 3-3.5 pounds. Did you know – cardiovascular exercise improves enzyme function but has NO EFFECT on muscle growth? Carol advised conferees that cardio alone does not get the job done. Can too much exercise lead to injury? Yes, you need to let your muscles repair between strength training sessions. Also, you should not do cardio more than 4 days a week for 45 minutes or your risk of injury increases by 85%. At PTI, clients benefit from a personal trainer and one-to-one nutritional guidance to help achieve results in the most safe and effective way.
PTI also donated two treadmills courtesy of its equipment supplier Star Trac®, which were raffled off at the convention and netted $9,300 for the Jared Foundation (www.jaredfoundation.org). Subway® spokesperson Jared Fogle was on-hand at his Foundation booth to promote his cause. Convention attendees had the opportunity to purchase a photograph with Jared to support his Foundation. The Foundation provides programs for children ages 6-14 and support tools and information aimed at helping parents, educators and health care professionals to help prevent childhood obesity by encouraging positive lifestyle choices.
